National Tequila Day is celebrated every year on July 24. It's an unofficial holiday that's grown into one of the biggest tequila-drinking occasions of the year, right alongside Cinco de Mayo.

Where Did National Tequila Day Come From?

Like many food-and-drink holidays, National Tequila Day doesn't have one clear origin story, but it's been observed in the U.S. for years as a day to celebrate Mexico's most iconic spirit and the blue agave plant it's made from.

Why Tequila Deserves Its Own Day

Tequila can only legally be called tequila if it's made from blue agave grown in designated regions of Mexico, primarily Jalisco. That protected status, plus centuries of tradition behind the distilling process, makes it more than just another spirit — it's a category with real terroir and craft behind it.

How to Celebrate National Tequila Day

• Host a tasting flight comparing blanco, reposado, and anejo side by side
• Make a classic margarita or paloma for friends
• Learn to sip tequila neat, paired with sangrita
• Visit a local Mexican restaurant or bar running Tequila Day specials
• Pick up a bottle of Centinela to start (or add to) your collection

Mark Your Calendar

National Tequila Day is always July 24, so it's easy to plan ahead. Sign up for the Centinela newsletter to get a reminder, plus a discount code, before next year's celebration.